| What is an
Association Management Company (AMC)?
An Association Management Company provides expertise in all aspects
of managing trade associations, professional
societies and foundations. Associations
use AMCs for the staffing expertise and
experience necessary to accomplish the association’s
goals. Because staff is shared among the
AMC’s association partners and expertise
is provided as needed, the cost of this
level of expertise is more affordable.
In addition to affordable
expert staff, there are economies of scale
in sharing office space, equipment and supplies,
freeing up the association's funds for use
in member services and programs.
More and more associations
are turning to an AMC for management services
because they lower their expenses, turn
over the administrative hassle to someone
else, and get more broad-based association
experience and talent.
Can an association or
society use an AMC for selected services (outsourcing)?
Yes. Many AMCs offer services
to associations to compliment limited resources
and staff expertise. For example, an association
could contract with AH to plan a conference,
provide public relations services and strategic
planning. The benefit of having the level
of staffing expertise offered by an AMC
is the efficiency with which they can get
the job done and quite possibly save the
association money because of the AMC’s
negotiating power.
What are the advantages
of contracting with an AMC, versus hiring
someone from the industry or field of expertise,
to run an association?
An industry insider will
almost certainly know the industry or group
and its concerns but he or she may not have
the experience most associations need to
conduct the major business of the association.
In addition to the potentially significant
financial savings of using shared staff
as well as relief from employer responsibilities,
an AMC has people who are experts in the
areas of meeting planning, publishing, membership
development, strategic planning, not-for-profit
financial management, government relations
and more.
How much can an association
save by contracting with an AMC?
Associations save a significant
amount of money when contracting with an
AMC, since the AMC incurs overhead costs
on a more manageable basis. The cost is
then divided amongst all the clients, rather
than charged to an individual association.
How does an AMC allot
time for each client?
In order to allocate time
between clients, AH researches the service
needs of a client partner to get information
for an informed estimate of the resources
in time, equipment, and personnel necessary
to meet the association’s needs. AH
would then price their services so they
can afford to manage a client properly.
What type of relationship
does an AMC offer associations and societies?
An AMC provides associations
a variety of services on multiple levels.
Associations may require only administrative
services; while other groups may require
complete executive management from trade
show, to meetings, to financial, to public
relations/creative services. Most AMCs contract
with associations on either a retainer fee
or project-based fee, with special services
clearly outlined in the contract.
If we choose to switch to
an AMC, what can be done with out in-house
staff, offices and equipment?
There are several
options for an association with in-house
support. When working with an AMC, the association
in most cases relinquishes its present offices
and uses the offices of the AMC as their headquarters.
In the area of equipment, most associations
usually sell its inventory with little difficulty
and in some cases; the AMC might purchase
some items for use in managing the association.
There are two options in the area of staff.
As part of the association agreement, the
AMC may employ the association executive
director as its new AMC headquarters. In
most cases, due to geographic location of
the new AMC, the entire stand-alone staff
is usually provided with ample notice and
released from their duties with the association.
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