The Other Side -- How Video will Uncover Your Organization
Posted on April 13, 2012
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In case you haven’t heard, the use of video is on the rise. Last year, on YouTube’s 6th birthday, the Huffington Post reported that YouTube received nearly three billion views per day. Today, YouTube boasts 490 million users worldwide and close to 92 million page views per month. Those numbers are staggering and any organization would be crazy not to want to be a part of that phenomenon. However, there’s another more personal reason to consider integrating the use of video into your communication strategy.
At Association Headquarters, our decision to integrate video into our internal and external communications was driven by a desire to uncover the personal and professional side of our team. In other words, we wanted to showcase our culture, our people, and our passion for what we do. The use of video has enabled us to do this.
This week we launched What’s in Bloom, the first installment of our AH TV video series. In it Bob Waller, our COO, talks about some of our upcoming initiatives, what our teams are working on, and what we’re looking forward to in 2012. However, my favorite part of the video is the last five seconds when you see Bob pulling away from the office on his Harley. You get to see a side to Bob that is rarely visible (particularly in the winter) but vitally important to his role within the company. He’s a leader here at AH, but he’s also a person with real interests and hobbies.
Today, people want to see the other side to who they work with and do business with, who they travel to conference with, and who sits next to them in the board room. This is why social platforms are so popular and why video can help move your organization forward. Through the use of video individuals and organizations can share their personalities, which are often missed through the written word, still photos, or emoticons 
(couldn’t resist). Through video, you are able to see the other side to what makes relationships so special.
(couldn’t resist). Through video, you are able to see the other side to what makes relationships so special.
Examples of how our partners are using video include quick updates from the executive director to the board, announcements for meetings and other special events, celebrations such as milestone and anniversaries, and messages from volunteer leaders to membership. There are endless uses for video within the nonprofit space and we hope to see yours soon. For tips on how your organization can get started on making videos, contact ashowell [at] ahint [dot] com.
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