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Four Tips on Going Global
Posted on May 25, 2010 by Brian Riggs
Day one of IMEX was terrific. Dubbed “Association Day” this event provides an opportunity for association professionals to network, learn, reconnect, and exchange ideas in an intimate, professional, yet uniquely “relaxed” atmosphere.
The first session was called Strategic Global Planning for Associations and it was led by Greta Kotler, CAE, and Chief Knowledge and Strategy Officer, ASAE. Panelists included Chip Deale of the CFA Institute, Helga Severyns of the International Association of Public Transport, and Luc Hendrickx of the International Diabetes Federation.
60 Days at AH
Posted on May 11, 2010 by Nina Casella
With a degree in Communication Studies, I have been exposed to different genres of communication in college: organizational, interracial, global, and even gender-specific. My classes typically focused on previously constructed theories on communication; theories that served as the basis for my academic hypotheses and conclusions. During my time in the classroom, two prominent forms of communication were absent from my studies: electronic and social communication. Although such genres are relatively new to the communication field, my time at AH has made me aware of distinct advances and shifts in their maturation.
Ready, Set… Strategize!
Posted on May 03, 2010 by Elizabeth Cies
Is your company or non-profit struggling with communications? Like many companies, Association Headquarters continues to adapt, adjust, and experiment with social media and social technologies. Recently, after a few emails back and forth between our marketing and public relations team, we met for an impromptu brainstorming question to discuss the use of Twitter. What arose from this meeting was an updated strategy and approach and to our surprise, a renewed excitement within our team over strategy.
Not only did we walk out of the meeting with a solid plan, we were thrilled to have developed our strategy within thirty minutes. What’s our secret?