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  1. Reinventing Post-Event Access

    … when ATC’s event-planning team began looking at making content available on-demand, they discovered what the … a “happy little accident “— there was so much CME content, it would be impossible to view it all in three … The team decided to fashion a yearlong library of educational content out of the virtual event that …

  2. A Winning Retargeting Strategy

    … leads. Choosing Campaign Content: Value is Key PPS … to the physical therapist community. “PPS had developed a library of resources that were being shared with members and … a crisis,” said Sarah Black, AH’s Director of Content and Creative . “Those resources received …

  3. Association Education Opportunities: How the COVID-19 Pandemic has Impacted Learning

    … We created a new opportunity using existing educational content by…  forming 101 Learning Paths … live-recorded sessions available on our Resource Library. The inability to hold in-person seminars has … We created a new opportunity using existing educational content by...  developing a free toolkit of …

  4. Social Media Prediction Follow-Up: Social Media Trends to Watch - Association Edition

    … and technology continues to evolve, more than just the content you produce influences members and prospects—the … and podcasting as the most essential trends in social media content formats, to both non-profits and businesses alike. … associations evaluate member and market data, and build a library of video content they like from other organizations. …

  5. Strategic Planning Prediction Follow-Up: The New Strategic Planning

    … robust online learning offerings and new ways of delivering content, such as podcasts. There needs to be new ways to …   (ASHI), who looked to providing more robust content to members via the ASHI website and ASHI University. … been discussing the expansion of their online resource library and online training. But once the pandemic hit, they …

  6. Your Next Site Build – Maximize Your Membership’s Value and Impact

    … in the directory, and utilize a member-developed research library, it was decided that a dashboard capability would be … It is a simple concept focused on organizing a site’s content to “prove” to a search engine that its site is … “Google no longer ranks sites for an isolated piece of content,” said Kinsella. “This is an advantage for a …

  7. Meeting Technology that Encourages Engagement Among Attendees

    … way. The added bonus: creating a longer tail for meeting content and sponsorship buys. Chatbots and … it is for attendees or those who didn’t attend, that content has value and there is a delivery model for every … they missed at no or low cost. Quickly create a library of content for your members by capturing sessions …

  8. Expanding Association Educational Offerings has Positive Impact on Bottom Line

    … with clients and identifying the growing demand for new content, NAPO pursued a new learning management system (LMS) … by adding conference session recordings to the educational library. Bundles of Education Offered With … in joining the profession. New Bundles of educational content focused on the class options required to earn the …

  9. Consumer Campaigns Require a Disciplined Approach

    … website, which could prominently feature campaign content when individual hot topic issues arose. As a result, … and Pinterest account. Development of a consumer content library for JPMA members to access safety materials for …

  10. What to Think About Before Redesigning Your Website

    … This will help you determine where to focus your time on content creation as well. FUNCTIONALITY. What do you … PROCESSES. Besides how your website will serve as a content library, member resource center and online brochure, think …