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Knowledge Bank
The Knowledge Bank is a series of short articles that address specific challenges in the association management and meeting industries.
Expanding the Knowledge Base, by Chris Brown, CEM, CMP
“In a recent article I described how a conference will be a forum of virtual energy. In a fraction of a second, all session content would be beamed to your brain’s synapses, and you would ‘meet’ others who have been similarly ‘programmed.’ Is this a stretch? Think about PDAs and iPods® (so named from the phrase ‘Open the pod bay door, Hal’ in the movie ‘2001: A Space Odyssey’). A decade since the inception of this hand held technology, kindergarten children are plugged in, tuned in, and soothed into their afternoon nap. They are rehearsing famous quotations from international figures, reciting the top ten words of the week and repeating Russian, Arabic, and Greek poetry.” Read More
Game Planning for Meeting Management Athletes, by Chris Brown, CEM, CMP
“The meaning of the term ‘being on top of your game’ varies depending upon the audience. To meeting planners, this phrase suggests that your often neglected but essential needs are to be physically and mentally equipped. Here are five methods that will help you develop this preparedness.” Read More
Groups of the Future, by Chris Brown, CEM, CMP
“Our meeting environment is changing and evolving. The makeup of the people we manage is diverse. There are new boundaries, social networks, social norms and habits that dictate how they interact with us...So what will groups look like in the future? How will they act? What will make them tick? And just what do we have to look forward to when it comes to dealing with so many special interest groups all at once?” Read More
MacMillan Reflects on AMCs Rise, Association Management, March 2005
“When Bill MacMillan founded Association Headquarters, Inc., in 1978, he had five employees working in a one-bedroom apartment that served as the office on behalf of four clients. Today, with 25 clients and a staff of more than 80 professionals, Mt. Laurel, New Jersey-based AH has been described as one of the fastest growing privately held companies in the Philadelphia region...MacMillan believes the AMC industry has changed in several significant ways during the past 25 years.” Read More
Paying It Backward, by Chris Brown, CEM, CMP
“Paying it backward mentoring, or the investment by staff within an organization to develop new talent, has many benefits.” Read More
Twenty Ways to Measure Success, by Chris Brown, CEM, CMP
“’It is possible to fail in many ways...while to succeed is possible only in one way.’ - Aristotle
Obviously, Aristotle was not a professional meeting planner. Your event success story should review data that is obvious, and not so obvious.” Read More
Why Project Management? by Chris Brown, CEM, CMP
“Why should project management interest you? Here is the scenario: your employee evaluation is coming up soon. How do you plan to address your employer’s question: “What have you done for me lately?” Using project management to your advantage, you can provide a solid answer that demonstrates qualified success for your employer, and ensures you a better shot at increased compensation. How is that for incentive?” Read More